Cultural colonisation of Indian youth through outsourcing
Keywords:
Cultural colonization, Outsourcing, Indian youth, Cultural identity, Globalization, Cultural exchange, Westernization, Cultural homogenization, Traditional values, Cultural heritage, Economic growth, IT-BPM industry, Cross-cultural communication, Intercultural competence, Cultural assimilation, Identity crisisAbstract
The outsourcing industry’s influence on Indian youth has led to cultural colonization, where economic growth and cultural exchange coexist with the erosion of traditional values and cultural identity. This phenomenon has significant implications for India’s cultural heritage and youth development.
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